Last Updated: May 22, 2026
Sheriff Sole & Madej Inc. (“SS&M,” “we,” “us,” or “our”) is a Licensed Insolvency Trustee firm operating under the Bankruptcy and Insolvency Act of Canada and supervised by the Office of the Superintendent of Bankruptcy (OSB). We are committed to protecting the personal information of individuals who interact with our services, including those who visit our websites, complete our forms, contact us by phone, or engage us professionally.
This Privacy Policy explains what personal information we collect, how we use and share it, how long we keep it, and the rights you have under Canadian privacy law — in particular the Personal Information Protection and Electronic Documents Act (PIPEDA). It applies to all of our digital properties, including sheriffsoleandmadej.com, trustee.ca, our online forms, calendars, and chat interactions.
We collect personal information that you provide directly to us, as well as information generated automatically when you interact with our services. The categories of information we collect include:
Identifying information: your name, email address, telephone number, and mailing address.
Financial situation information: the nature and approximate amount of your debts, type of debt (e.g., consumer proposal, bankruptcy, CRA tax debt, business insolvency), your current employment status, and other contextual information you provide on our forms or in conversation with our staff.
Communication content: messages, voicemails, call recordings (where lawful and disclosed), chat transcripts, and email correspondence with our team.
Appointment and engagement information: consultation booking details, appointment history, and notes prepared by our team in connection with your inquiry or engagement.
Technical and usage information: IP address, browser type, device identifiers, pages viewed, referring URLs, click identifiers (including Google “gclid” and Meta “fbclid” advertising identifiers), and timestamps.
Marketing identifiers: where you arrive from an advertisement, we may collect campaign identifiers that allow us to attribute your inquiry to the correct advertising source.
If you become a client of SS&M, additional personal and financial information will be collected as required by the Bankruptcy and Insolvency Act and OSB rules. That information is governed by separate engagement documentation and is not the subject of this Privacy Policy.
We collect personal information through the following channels:
Forms you complete on our websites, including consultation requests and contact forms.
Telephone calls to our offices, including calls placed through tracked numbers.
Online chat and messaging tools we make available.
Appointments and consultations conducted in person, by telephone, or by video.
Cookies, tracking pixels, and similar technologies on our websites (see Section 7).
Marketing platforms when you respond to one of our advertisements.
We collect and use personal information for the following purposes:
To respond to your inquiry and arrange a free, confidential consultation with a Licensed Insolvency Trustee.
To assess your financial situation and provide information about debt-relief options available to you.
To deliver insolvency, consumer proposal, bankruptcy, debt consolidation, CRA collections, and related services to clients.
To communicate with you about your inquiry or engagement, including follow-up emails, SMS, and calls.
To improve our services and the performance of our marketing, including measuring which advertising sources generate genuine client engagements.
To comply with our legal and regulatory obligations as a Licensed Insolvency Trustee under the Bankruptcy and Insolvency Act and OSB regulations.
To detect, prevent, and respond to fraud, abuse, or unlawful activity.
We do not sell your personal information. We share personal information only with the following categories of recipients, and only to the extent necessary for the purposes described above:
We use trusted third-party service providers to operate our website, customer relationship management, communications, and advertising. These include providers of:
Customer relationship management and marketing automation (e.g., GoHighLevel).
Email and SMS communications (e.g., Twilio).
Telephone call tracking and recording (e.g., CallRail).
Web hosting, application hosting, and database services (e.g., Railway, Airtable).
Artificial intelligence and search services used to organize information and prepare communications (e.g., Anthropic, vector database providers).
Behavioural analytics and session recording tools used to improve our websites.
These providers are contractually required to safeguard your information and use it only for the purposes for which we engage them.
For advertising and analytics purposes, we share certain information with:
Google (including Google Ads and Google Analytics): cookies, device identifiers, click identifiers (gclid), and usage data are shared with Google to display ads, measure campaign effectiveness, and improve our advertising. When an individual becomes a client of SS&M, we may upload hashed (one-way encrypted) contact information together with the original gclid to Google Ads as an “offline conversion”. This tells Google’s advertising platform that the click resulted in a real client engagement so that Google can optimize our ads.
Meta (Facebook and Instagram): hashed identifiers, click identifiers (fbclid), and usage data may be shared with Meta to display ads, measure performance, and build advertising audiences. When an individual becomes a client of SS&M, we may transmit a hashed conversion event to Meta’s Conversions API for the same purpose.
Information shared with Google and Meta for these purposes is hashed using SHA-256 before transmission. We do not share unencrypted email addresses or phone numbers with these advertising platforms. These platforms process the information under their own privacy policies, which we encourage you to review.
As a Licensed Insolvency Trustee, we are required to share information with the Office of the Superintendent of Bankruptcy, creditors, the courts, and other parties in accordance with the Bankruptcy and Insolvency Act and our professional obligations. We may also share information where required to comply with law, respond to lawful requests by public authorities, enforce our agreements, or protect our rights, property, or safety, or that of others.
Some of the service providers we use store or process information outside of Canada, including in the United States. When information is transferred outside Canada, it may be subject to the laws of the jurisdiction in which it is processed, including lawful access by courts, law enforcement, and government authorities of those jurisdictions. We take reasonable steps to ensure that any such transfers are subject to appropriate safeguards.
We retain personal information only as long as necessary for the purposes for which it was collected, to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. Our general retention practices are:
Inquiry and lead contact information (name, email, phone, financial situation details): retained for up to two (2) years after your last interaction with us, unless a longer retention period is required or permitted by law.
Website usage data and advertising analytics: retained for a maximum of twenty-six (26) months, consistent with the policies of our advertising and analytics providers.
Call recordings and communication logs: retained for the period necessary to deliver and document our services, typically not longer than two (2) years for non-client communications.
Client records (for individuals who engage us as a Licensed Insolvency Trustee): retained for the period required by the Bankruptcy and Insolvency Act and OSB regulations, which is significantly longer than the periods above and overrides them for client records.
At the end of the applicable retention period, personal information is securely destroyed or anonymized.
Our websites use cookies and similar technologies to operate the site, remember your preferences, measure performance, and support our advertising. These include first-party cookies set by us and third-party cookies set by our advertising and analytics partners, including Google and Meta. You can control cookies through your browser settings; however, disabling certain cookies may affect the functionality of our websites.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, and destruction. These safeguards include access controls, encryption of sensitive data in transit, and policies governing how our staff and service providers handle personal information. No method of transmission over the Internet or method of electronic storage is fully secure, and we cannot guarantee absolute security.
Subject to certain exceptions provided by law, you have the following rights with respect to your personal information:
Access: you may request a copy of the personal information we hold about you.
Correction: you may request that we correct inaccurate or incomplete information.
Withdrawal of consent: you may withdraw your consent to our collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide you with services.
Deletion: you may request that we delete personal information we hold about you, subject to retention requirements imposed by law or by the Bankruptcy and Insolvency Act.
Portability: you may request a copy of certain personal information in a commonly used, machine-readable format.
To exercise any of these rights, please contact our Privacy Officer using the contact information in Section 12. We will respond to your request within thirty (30) days, in accordance with PIPEDA.
Our services are directed to adults. We do not knowingly collect personal information from individuals under the age of majority in their province of residence. If you believe a minor has provided us with personal information, please contact us and we will take appropriate steps to delete that information.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. The “Last Updated” date at the top of this Policy indicates when it was most recently revised. We encourage you to review this Policy periodically. Continued use of our services after a revision constitutes your acceptance of the updated Policy.
If you have questions, concerns, or wish to exercise any of your privacy rights, please contact our Privacy Officer:
Sheriff Sole & Madej Inc.
2001 Sheppard Avenue East, Suite 120
Toronto, Ontario M2J 4Z8
Email: [email protected]
Telephone: 1-844-482-3328
If you are not satisfied with our response to a privacy concern, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.